Built GTM for teams at
I help B2B founders build the GTM systems, growth models, and positioning that turn products into predictable revenue engines.
Working with B2B founders from pre-seed to Series A
After working with dozens of B2B founders, the story is almost always the same: strong product, early traction, and then a wall. Positioning isn't landing. The channel doesn't scale. Revenue is inconsistent. You're working harder but the pipeline isn't growing. The problem isn't effort — it's architecture.
Every engagement follows the same four-phase approach — built to produce results, not reports.
I diagnose your current GTM motion. Where buyers drop off. Why messaging isn't converting. What channels have signal.
We build your GTM foundation: ICP, positioning, messaging, and the channel strategy matched to your buyers.
Playbooks, funnels, outbound sequences, content frameworks — the actual systems your team will run.
We iterate on what works, build the growth model, and design the path from founder-led to team-led.
30 minutes. I'll find your biggest GTM blocker and tell you exactly what to fix first.
Book Free →2 weeks. Full ICP, messaging system, and homepage rewrite. Walk away with positioning that converts.
Get Started →3–4 weeks. Complete GTM system: ICP, positioning, channel strategy, funnel blueprint, and 90-day roadmap.
Get Started →Ongoing. I embed as your fractional GTM lead — weekly sessions, strategy, systems, and execution oversight.
Let's Talk →I've spent years inside B2B product businesses — SaaS, AI tools, vertical software — watching great products stall because of broken GTM. The positioning was off. The channel didn't match the buyer. The funnel leaked at every step.
B2BShift is the firm I wish existed when I was inside those companies. We work with founders at the point where the product is real but the revenue system isn't. That window — post-launch, pre-scale — is exactly where the right GTM architecture makes the difference.
I focus on B2B SaaS and AI products, early-stage to Series A. Strategy, systems, and execution — not advisory decks.
Based in India. Working globally.
We'll look at your current GTM motion, find the biggest blockers, and map out exactly what to fix first. No pitch. No template advice. Just a real diagnosis.